How to effectively reference a website?


 Natural referrals are one of the cornerstones of online marketing. But how can you most effectively reference your website? Please read our article to the end.

Technical optimisation: this is necessary to improve the reporting of websites.

First of all, it is important to know that Google is the main search engine in France, in Europe and in many countries outside the Euro zone and find this. Therefore, in order to benefit from the excellent visibility of your potential customers, you should strive to ensure that your website is naturally mentioned and reaches the first page, if not the first position, in the SERPs of this search giant.  

Content optimisation 

After the technical optimisation of your website, you can focus on the content to improve your SEO. To optimise the content of your website, you need to select the keywords you want to rank for and enrich your article with these words and phrases, but also with their semantic fields. 

Use a professional web marketing company to optimise your website

There are many parameters to consider when optimising your website, and we recommend that you hire a web marketing expert to ensure that your website appears in the right place in Google's search results pages. With the help of an expert, you will not only be able to effectively improve your SEO, but also take the guesswork out of SEO.


The other trick of Google search engine optimisation is netlinking. In 2021, the percentage of backlinks to your site should remain the same as in 2020, unless the search engine algorithm changes dramatically. To increase your chances of being on the first page of Google's search results, you need to implement a linking strategy.